Bertha Moisob is a passionate public health advocate. She grew up in Bunkpurugu Yunyoo district in northern Ghana and speaks Moar, the local language. Each year Bertha, now an AIRS employee, returns to the district to tell community members about the President’s Malaria Initiative-funded indoor residual spraying campaign and how it prevents malaria.
Communications campaigns are critical to malaria prevention. For indoor residual spraying to be effective at preventing malaria at least 80% of households must allow their homes to be sprayed, according to the World Health Organization. Learn how AIRS is using community meetings, radio, well-child visits and door-to-door canvassing to encourage participation in these malaria prevention campaigns.